How the Finnish Company Nokia Became So Popular

While most of us know Nokia as a famous Mobile manufacturing company, it started as a paper mill. An Engineer, Fredrik Idestam, established this company in 1865 at Tammerkoski Rapids in South-Western Finland. At that time, it wasn’t named Nokia. However, in 1967, when three other companies were merged and emerged as Nokia, they put their hands on TVs, PCs, Communication cables, etc. What could be the strategy of this company to retain this remarkable rise? Here are some aspects.

Top aspects that played a role in Nokia’s popularity

Now, Nokia is popular among the most reliable mobile companies. However, you can’t imagine how it has overcome its failure and survived from that. So, How the Finnish company Nokia Became so popular that its name is one of the most trustworthy companies around the globe.

Unique strategy

Nokia has become a globally famous and leading telecommunication company in recent decades. The achievements of Nokia directly depend upon the strategies it applied in the past. Nokia has consistently provided innovative features that could satisfy consumers. Nokia’s creative and remarkable strategy approach worked efficiently and paved the way for its success.

The earliest designs of Nokia were actually all about the function. Besides positive online reviews in Finland, Nokia made statements about developing products.

We may encounter stories like Nokia in our rapidly changing lives. But accepting failure as a temporary hurdle and reviving a company’s place isn’t everybody’s piece of cake.

Rise of Nokia

The external reasons for Nokia’s rise revolve around some key aspects of Finland’s telecommunication. These include:

  • Finnish telecommunication market deregulation
  • Mass product launch of cellular telephones

In addition to this, Nokia’s victory was also based on internal decisions. One of Nokia’s progressive policies was adapting to the growing mobile marketplace trends. For instance, the snake game of Nokia handsets was a favorite among customers of all ages.

In 1992-2001, when the popularity of mobile phones and telecommunication gadgets increased, the prices of these products ultimately reduced. The mobile market gained profit globally, and telecommunication companies launched millions of products. So, these rapidly growing markets leveraged Nokia and provided an excellent chance for this company to a sustainable rise.

Competitive approach

The highly valued services, products, and innovative approach to the competition are some aspects of Nokia’s success. It made its name through reliable engineering and a great strategic approach. Quality engineering took a little more time but consequenced the most vulnerable products like cell phones that became one of the favorites among customers. In mature and successful companies like Nokia, we’ll see a common trait: failure of a product, strategy, decision, or policy doesn’t mean the end. The success and growth of a company should continue after failure.

Final Verdict

Now that you know the rise of Nokia in Finland and around the globe, consider their phone purchase. Nowadays, it’s hard to think of Nokia as anything other than a mobile manufacturing company. The survival of Nokia from its failure proves the progressive approach and competence of its labor.